|
Receive the latest Shorthorn
updates in your e-mail inbox.
Enter your Email address below
STUDENTS
LOCAL
|
Branding Campaign
New brand to be revealed
The three-year plan aims to boost UTA’s visibility and the value
of students’ degrees.
The Shorthorn staff
Tired of standing in the shadows of other Texas schools, the university
will make its own spotlight at noon Wednesday in the University Center’s
Bluebonnet Ballroom at the “What is a Maverick?” Launch
Event.
President James Spaniolo will unveil the 16-month effort to develop
a new logo and advertising message that distinguishes the university
as a prestigious institution. This event marks the beginning of a three-year
plan to enhance the university’s image through print, radio, cinema,
Web and outdoor advertising, said Lynn Handley, vice president for communications.
She said the event will begin with the UTA Cheerleaders and UTA Drum
Corps rallying students to take part in the celebration, which features
free food and T-shirts displaying the new logo. The first 1,000 students
at the event will receive free goodie bags, 20 bags of which will contain
$25 Best Buy gift cards. There will be door prizes, such as iPods and
a Sony PSP, as well as a raffle drawing for a 52” rear screen
projection TV.
Handley said Spaniolo will present the “Maverick Manifesto,”
a video that stars UTA students and describes the meaning of “Maverick.”
She said the video will be similar to the movie Pleasantville, portraying
two students in a gray world until they arrive on the colorful UTA campus.
Handley said student organizations will be invited on stage to tell
why they are Mavericks.
“We want everyone to have an opportunity to be involved,”
Handley said.
She said Spaniolo will present the new institutional logo, which contains
“a miniscule amount” of orange because of the UT System
Board of Regents’ regulations. However, the university’s
colors will remain blue and white. She said the current UTA Spirit Logo,
found on athletic gear, will lose the red coloring but will otherwise
remain the same.
Public Affairs Director Bob Wright said that while he was researching,
he discovered some people within the Metroplex didn’t know what
UTA was. He said people referred to it as UT-Austin or the Utah Transit
Authority. He said the main purpose of the research was to find out
what the university’s image and reputation was from the public’s
perspective. Wright said they discovered that the public’s knowledge
of the university didn’t match the school’s actual reputation.
“It’s really about you guys, your future and the future
of the university,” he said.
Wright said he hopes the branding and logo will make the university
a first-choice school for prospective students. “It’s an
element of pride,” he said. “We need to define who we are.”
Correction
The article should have stated that the UTA Drumline would take part in the celebration.
|
Today
Final withdraw for non-payment -Summer II
Last date to drop or withdraw (Graduate)
Wesley Foundation Event Bible Study: 7 p.m., 311 UTA Blvd. Gospel of John. Free
food. For information, contact Kent Seuser at 817-274-6282 or wesfnuta@swbell.net.
Full Calendar
|
