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Advertising Rates

For your convenience, we accept all credit cards

GENERAL RATE POLICY

• Rates and charges are listed at net amount due.
• The Shorthorn reserves the right to offer special promotions in addition to those listed in this rate card.
• Only one discount will be accepted per ad.
• Except for Classified Display, position may be requested but is neither sold nor guaranteed. Requested ad position will be granted when possible.
• Rates are subject to revision with 30 days notice.
• Remnant advertising space is published at the Advertising ManagerÕs discretion at a reduction of up to 50% off column inch rate.
• All rates are per column inch unless stated otherwise. To calculate the size of an ad in Òcolumn inches,Ó multiply the width of the ad (in columns) times the height of the ad (in inches). Example: An ad 2 columns wide by 5 inches tall would total 10 column inches.

ROP RATES

Local Open Rate ø $12.00
Minimum size ø 3 column inches
Column width ø 1.79 inches (10p9)

Local Annual Contract Rate (based on total column inch commitment during 12-month period) See contract for additional information and restrictions.

• 200 column inches $10.90
• 300 column inches $10.65
• 450 column inches $10.40
• 750 column inches $9.70
• 1,150 column inches $9.30
• 1,500 column inches $9.05
• 2,500 column inches $8.50
• 2% discount per additional 500 inches up to 6,000

CAMPUS RATE

Campus Rate ø $10.00
For UTA departments and organizations. See ROP for contract rates.

NATIONAL RATES

For businesses outside the Dallas/Fort Worth Metroplex
Net Open Rate ø $10.37
National Annual Contract Rate ø(Based on total column inch commitment during 12-month period.)

• 1,000 column inches $10.05
• 1,500 column inches $9.95
• 2,000 column inches $9.75
• 2,500 column inches $9.55
• 3,000 column inches $9.35
• 2% discount per additional 500 inches up to 6,000 inches

CLASSIFIED DISPLAY RATES

Classified display rates are per column inch.
Local Open Rate ø $11.00
Minimum size ø 2 column inches
Column width ø 1.36 inches (8p2)
Local Annual Contract Rate (based on total column inch commitment during 12-month period) See contract for additional information and restrictions.

• 200 column inches $10.00
• 300 column inches $9.75
• 450 column inches $9.50
• 750 column inches $9.30
• 1,150 column inches $8.85
• 1,500 column inches $8.30
• 2,500 column inches $7.75
• 2% discount per additional 500 inches up to 6,000

ONLINE ADVERTISING

Online advertising is available as a supplement to advertising in the print version of The Shorthorn. Our website, shorthorn.uta.edu, offers a recap of our printed newspaper in addition to a searchable archive. Please contact your advertising representative for more information on rates and submission requirements.

CLASSIFIED LINE

Minimum charge ø 3 lines per day
(Prices quoted are cost per line.)

• 1 issue $1.00 per line
• 2-5 consecutive issues $.90 per line
• 6-12 consecutive issues $.80 per line
• 13 or more consecutive issues $.70 per line
• Semester Contract $.60 per line (minimum of 35 days)

Boldface type, larger type, photos and special characters available. Classified word ads will appear on The Shorthorn web site at no additional charge.

COLOR

(Color charges are non-discountable)
Black and one color $100
Black and two colors $200
Full process color $250
Color Share $60 per color
(house color, when available)

PREPRINTED INSERTS

The Advertising Director must approve all inserts in advance. The insertion order and at least two samples of the insert must be received at least seven days prior to the requested insertion date.

Minimum Insertion Order
• 10,000 spring and fall semesters
• 7,500 summer semester

Rates quoted are for standard-sized inserts printed on paper that can be inserted mechanically. The advertiser agrees to pay, in addition to rates quoted below, all costs incurred due to special handling, return of any rejected or damaged inserts, etc. Folded inserts will be charged at the multiple page-rate.

Rates Are Net, Per 1,000

Inserts must be delivered to the printer at the following address three days prior to insertion date. Insert delivery receiving hours are 7:30 a.m.-3:30 p.m. (Please contact advertising manager if you cannot comply with above hours.)

SPECIAL SERVICES

UTA Student Publications provides free design and production services for our advertising clients. Additional services are available at the following rates. Minimum charge for any service is one hour.

• Production services (exceeding 5% of ad cost) $15/hr
• Release of ad or its components for other uses
    ø One-time use in other official UTA publications $25
    ø Unlimited release $250
• Courier service $25
• Custom services $15/hr