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NEWS | October 24, 2003

Presidential Search
Hoff: University must develop leadership team

The Shorthorn: Brandon Wade
UTA presidential finalist Peter Hoff, president at the University of Maine, talks with reporters Thursday morning about his vision for the university if chosen as the next president.

By Danny Woodward
The Shorthorn staff

Peter Hoff sits at the head of the table, legs crossed, hands flying as he speaks.

A university president, he’s commanding in his tailored suit and enthusiastic smile. An English professor, he’s flowing in speech and demonstrative in motion.

A politician and poet at once.

Dr. Hoff, the president at the University of Maine, is the second finalist for the top job here to visit the campus. He arrived Thursday for two days of meetings with university constituents.

The Shorthorn asked him 20 questions.

Question: What are your impressions of the campus so far?

Answer: Most of my impressions were formed when I visited in early September. When I came, I had a very positive sense of the university. I always have. But visiting the campus has exceeded my expectations, and now I’m more excited than before.

Q: You’re obviously at a great university. What about UTA is so appealing to you?

A: I believe that in the next 50 years, metropolitan universities will make the biggest steps upward. To be part of that is an exciting proposition. But potential is one of the saddest words in the English language. Unrealized potential makes that a sad word. You need a leader to make it happen. You need that collective vision.

Q: In your opinion, what is UTA’s greatest asset?


A: It has maintained its soul. It has always been a university dedicated to access, and it’s provided an education for students who couldn’t have otherwise been able to receive one. It has remarkable diversity, and that’s one of the things I love. That, too, is part of its soul.

Q: On the other hand, what is the university’s biggest problem?

A: There are immediate acute problems and long-term problems. That’s not to say it’s an institution filled with problems — far from it. It’s a great university. But you’ve got to assemble a leadership team. You’ve had so much turnover, and that’s both a danger and an opportunity. You really need to amp up the development options. Those are the top two issues.

Q: Most of the research money at the University of Maine has come from opportunities unique to the institution, such as forestry and marine biology. Are there similar opportunities here, given the competition from other universities in the area?

A: It’s important to find niches. This university needs focus on where it can excel. Nanotechnology, obviously, is a strength here, and that ought to help the high-tech industries in this area.

Q: How would you improve retention, especially given the university’s “commuter” tag and large population of nontraditional students?


A: You want to give people an opportunity to succeed. It’s not necessarily failure if someone achieves their education objectives but doesn’t walk away with a diploma. The important thing is to improve on a relative scale. You don’t do that by standing on a street corner saying, “Hey, why don’t you stick around here and graduate?” You need analysis.

Are we counting wrong? Maybe if somebody is married and has kids and a job, it’s not feasible to graduate in six years. Maybe it’s a 10-year graduation scale for some people, although you want them to get through as fast as possible. But you need a lot of analysis. I don’t think they don’t like us. Are we offering classes at the wrong time? There are often economic issues, so maybe we can find more scholarships or grants.

Having good research is the first step.

Q: During your presidency, Maine has opened new facilities for track and field, football and softball and has spent more than $1 million refurbishing its volleyball venue. The university has some of the finest athletic facilities in the Northeast. In your opinion, how important are athletics to a university?

A: In a lot of different ways, I think athletics are important, but it’s not the end-all, be-all. It’s part of a really great university. The public knows a university by what its athletic teams do, and you may say that’s not fair. But it’s a truth. If you want to have a good marketing image, then it’s arguable that you should support athletics.

There are 70,000 alumni living in this area, and if only 5 percent — one in 20 — showed up for a game, then you’d be overwhelmed.

Q: How successful have you been working with governors and legislators?

A: I’ve been fortunate because Maine is a small enough state that a university president can have a personal relationship with the governor. It’s important to be as active as possible when given the opportunity. It’s a priority for me, although I think there’s probably a lot more competition for the governor in this state.

You also need to stay in contact with the legislators from your area, and I understand the ones here really come to bat for the university. You also have to keep in mind the federal delegation from your state.

Q: Do you have ties within the UT System?

A: You know, I really don’t. Chancellor (Mark) Yudof and I actually worked together on the Kellogg Commission [regarding the future of land-grant universities, 1997-2000]. I know him as a colleague. He’s a very intelligent and thoughtful person.

Q: As the senior vice chancellor for academic affairs in the California State University System, you developed the “Cornerstones” strategic plan. What did that entail?


A: It’s a very broad-based strategic effort involving system administration, campus presidents, leaders, students and the Pew Trust. There are 23 campuses and over 300,000 students, so you can imagine the complexity of it. There are four cornerstones, which were quite a bold experiment. The cornerstones are educational results, access to higher education, financial stability and university accountability.

Q: In August 2000, Converge magazine honored you as a pioneer in using technology in education. How do you use technology?

A: Honestly, I don’t know why they singled me out. I don’t consider myself to be a complete technological geek. But I always tried to push technology [as vice chancellor for academic affairs] at Indiana-Southeast. It’s commonplace now, but it wasn’t in the ’80s — I tried to make sure every professor had a computer. I’ve always been very strong in faculty development to make them be the best teachers they can, and a lot of that means technology to make teaching more effective. So I try to stay on top of technology.

Q: One of your goals has been to visit every high school in Maine to stress the importance of attending college. Have you been successful in that?

A: Not quite yet. I’ve been to 120 out of 150.

Q: Is that how you were able to increase the size of Maine’s entering class by 53 percent?

A: A lot of people think so, but I tend to discount it. I go to all these high schools because I had never lived in Maine, and I wanted to know literally where our kids were coming from. I’m not necessarily telling them that they need to come the University of Maine. But it can’t hurt enrollment.

Q: What’s your leadership style?

A: I think that’s the kind of question others can answer better. I don’t think consensus is a dirty word. I honestly think that anytime I can get consensus, I will go for it. But when it comes right down to it, I will make the decision.

Q: You’ve been at Maine almost seven years — the longest tenure of any president there in 30 years. In speeches you’ve made, you’ve specifically pointed that out. Why is that so important to you?

A: Longevity is important for so many reasons because there are so many things a university can’t do without a stable leadership. Fund raising comes to mind. Recruiting. Construction and maintenance projects. A stable leadership is important to any university.

Q: One of the proposals for tuition increases being considered now calls for additional increases to the per-credit-hour cost in engineering and nursing. What do you think about a tuition structure in which some degrees effectively cost more than others?

A: Well, it simply costs at least twice as much to provide instruction for engineering as it does some other courses. The same is true for nursing. They’re both very expensive fields. Now, I don’t think this makes one degree more valuable than another. And I don’t think we should use this to attempt to fill a quota for the job market.

People say, “Well, we need more engineers or we need more nurses.” I say, hell, we need more poets, too. But the fact is that most universities are doing anything in their power to maintain the quality of education, and I don’t think that diminishes the spirit of the role a university is supposed to play in society.

Q: The university and city have forged a partnership aimed at using research to fuel economic development. Do you think it’s appropriate for a university to be saddled with the task of creating jobs?

A: Even though we’re in Texas, I don’t think saddle is the right word. I think it’s a great opportunity, and I think there are great things in store for both the university and city. I’ve never seen a community that “gets it” as much as Arlington, never seen a city that understands how important a university — a complete university — is to the development of a city.

That kind of advocacy is a godsend. It would be different if this partnership required us to bend the mission of a university, if we said, “Screw Liberal Arts, let’s do economic development.” We’d be a trade school then. But I don’t think anyone thinks UTA should do that.

Q: Where will UTA be in 10 years if you’re its president?


A: There’s a saying that says he who looks into the crystal ball eats glass. I’m like Yogi Berra: I’m not going to make predictions, especially about the future. But I think the university here can be tremendous. There’s an analogy at the University of Central Florida, where everything they’ve done has mushroomed. Everything they do is just taking off. That could be a pattern for what UTA could do. The sky’s the limit.

Q: Why should you be UTA’s next president?

A: I’m excited by a challenge that would allow me to spend seven to 10 years leading an exciting university.

Q: This would be your second presidency, and you’re 59. Would it be your last job?


A: Oh, yeah. I hope it will be a destination. UTA isn’t a steppingstone to anywhere.

— Managing editor Brad Rollins contributed to this article.

Presidential Search Data Bank

For more information about the presidential search, visit the Data Bank.

Finalist tries
to think big
.

 


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