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ADVERTISING RATES
ROP Rates
Local Open Rate – $12.00
Minimum size – 3 column inches
Column width – 1.79 inches (10p9)
Local Annual Contract Rate (based on total column inch commitment
during 12-month period) See contract for additional information
and restrictions.
200 column inches $10.90
300 column inches $10.65
450 column inches $10.40
750 column inches $9.70
1,150 column inches $9.30
1,500 column inches $9.05
2,500 column inches $8.50
2% discount per additional 500 inches up to 6,000.
Campus Rate
Campus Rate – $10.00
For UTA departments and organizations. See ROP for contract rates.
National Rates
For businesses outside the Dallas/Fort Worth
Metroplex
net open rate – $10.37
National Annual Contract Rate –(Based on total column inch
commitment during 12-month period.)
1,000 column inches $10.05
1,500 column inches $9.95
2,000 column inches $9.75
2,500 column inches $9.55
3,000 column inches $9.35
2% discount per additional 500 inches up to 6,000 inches
Classified Display Rates
Classified display rates are per column inch.
local open rate – $11.00
Minimum size – 2 column inches
Column width – 1.36 inches (8p2)
Local Annual Contract Rate (based on total column inch commitment
during 12-month period) See contract for additional information
and restrictions.
200 column inches $10.00
300 column inches $9.75
450 column inches $9.50
750 column inches $9.30
1,150 column inches $8.85
1,500 column inches $8.30
2,500 column inches $7.75
2% discount per additional 500 inches up to 6,000
Online Advertising
Online advertising is available as a supplement to advertising
in the print version of The Shorthorn. Our website,
www.theshorthorn.com,
offers a recap of our printed newspaper in addition to a searchable
archive. Please contact your advertising representative for more
information on rates and submission requirements.
Classfied Line
Minimum charge – 3 lines per day
(Prices quoted are cost per line.)
1 issue $1.00 per line
2-5 consecutive issues $.90 per line
6-12 consecutive issues $.80 per line
13 or more consecutive issues $.70 per line
Semester Contract $.60 per line
(minimum of 35 days)
Boldface type, larger type, photos and special characters available.
Classified word ads will appear on The Shorthorn web site at no
additional charge.
Color
(Color charges are non-discountable)
Black and one color $100
Black and two colors $200
Full process color $250
Color Share $60 per color
(house color, when available)
Preprinted Inserts
The Advertising Director must approve all inserts in advance.
The insertion order and at least two samples of the insert must
be received at least seven days prior to the requested insertion
date.
minimum insertion order
• 10,000 spring and fall semesters
• 7,500 summer semester
Rates quoted are for standard-sized inserts printed on paper that
can be inserted mechanically. The advertiser agrees to pay, in addition
to rates quoted below, all costs incurred due to special handling,
return of any rejected or damaged inserts, etc. Folded inserts will
be charged at the multiple page-rate.
rates are net, per 1,000
| |
Open |
4-7x |
| 1-4 pages |
$70 |
$66 |
| 6 or more pages |
$80 |
$76 |
| Multi-advertisers |
$90 |
$85 |
Inserts must be delivered to the printer at the following address
three days prior to insertion date. Insert delivery receiving
hours are 7:30 a.m.-3:30 p.m. (Please contact advertising manager
if you cannot comply with above hours.)
Special Services
UTA Student Publications provides free design and production
services for our advertising clients. Additional services are
available at the following rates. Minimum charge for any service
is one hour.
• Production services (exceeding 5% of ad cost) $15/hr
• Release of ad or its components for other uses
– One-time use in other official UTA publications $25
– Unlimited release $250
• Courier service $25
• Custom services $15/hr |
