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Mechanical Information
Electronic Files
For camera-ready ads and artwork.
• The Shorthorn prefers camera-ready files be in Acrobat
PDF/X-1a format. All fonts must be embedded, including basic fonts.
TIFF, JPEG or EPS files can be used. We also support files created
in these software programs:
Adobe InDesign CS2 or lower
QuarkXPress 4.1 or lower
Adobe Photoshop CS2 or lower
Adobe Illustrator CS2 or lower
Adobe Acrobat 7.0 or lower
• To assure quality work, please include the original files
of
artwork and all fonts used. If artwork is created in Illustrator
convert fonts to outlines.
• For color files in Photoshop, save in CMYK mode at 200-300
dpi. Save black and white files in grayscale mode also at 200-300
dpi.
• Files can be received on Zip 100 disks and CDs.
• Line screen is 85 lpi
• Files created in Microsoft Word and PowerPoint are accepted
but not Publisher. A PDF generated from these programs is preferred.
• Files may be sent electronically to ads.shorthorn@uta.edu.
ROP-Broadsheet
| page size |
12.5 inches x 21 inches |
image area |
6 columns x 21 inches |
column depth |
21 inches |
column width |
1.79 inches (10p9) |
double-truck |
26 3/4 inches wide |
image area |
13 columns x 21 inches |
Tabloid
Some special sections and special issues are
published in tabloid format. Page size may vary. Average page
length is 13 inches.
page size 11.5 x 13 inches
image area 5 column x 11.75 inches
column depth 13 inch column depth
column width 1.94 inches or 11p7
double-truck 23 inches x 13 inches
image area 11 column x 11.75 inch
Deadlines
Deadlines are subject to change with 30 days
notice. Early deadlines will be established for special sections,
special issues and special advertising features. Those deadlines
will be provided to advertisers with information about each promotion.
Camera ready artwork must be received 2 days prior to publication
at 3 p.m.
| Day of
Publication |
Display
Deadline - 5pm |
Classified
Line
Deadline - 11am |
| Tuesday |
Wednesday |
Monday |
| Wednesday |
Thursday |
Tuesday |
| Thursday |
Friday |
Wednesday |
| Friday |
Monday |
Thursday |
Classified Display
page size 12.5 inches x 21
inches
image area 8 columns x 21 inches
column depth 21 inches
column width 1.36 inches (8p2)
Late Advertisements
Late advertisements will be accepted as time
permits, under these terms:
• For ads and/or copy accepted and produced after deadline,
a
fee of 25% of the ad cost may be added
• Proofs will not be provided for ads accepted after
deadline
• Changes after deadline $15/hour ($15 minimum charge)
Size/Depth Requirements
• Ad depth in inches will be rounded up
to the nearest half-inch and charged accordingly
• Broadsheet ad 17.5 inches or more in depth will be run
at the full page depth (21 inches) and charged accordingly
• Tabloid ad 10.5 inches or more in depth will be run at
the full-page depth (12.5 inches) and charged accordingly
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