|
Marketing Information
Services
| |
Total
Spent |
| optical care |
$1 million |
| dental care |
$1 million |
| legal services |
$500,000 |
| financial services (banks) |
$11,000 |
Monthly Spending
| |
Total
Spent |
| car maintenance/gas |
$3 million |
| auto insurance |
$2 million |
| clothes |
$1,300,000 |
| internet shopping |
$666,000 |
| personal services - hair, nails, tanning |
$556,000 |
| videos, video games and music |
$53,000 |
| pets |
$24,000 |
Buying Plans - Last Year
| computer |
13,000 |
| software |
16,500 |
| travel packages; airline tickets |
16,500 |
| camera, cell phones, digital cameras |
6,600 |
| tires |
6,000 |
Residence
| Campus |
10% |
| Dallas & Surrounding areas |
38% |
| Fort Worth & Surrounding areas |
21% |
| Arlington |
43% |
• 87% of UTA students live on their own.
• 21 years old: age of highest number of
enrolled students
• 65% are full-time students
• 72% of UTA students read The Shorthorn
regularly
• 7,500 students belong to organizations
• 50% of all UTA students say that Friday
is the preferred weeknight to go out.
• Over 6,000 students say they use The
Shorthorn classifieds to look for jobs.
• 5,400 of students access The Shorthorn
on-line at least once a semester
• 50% of all UTA students use their university
ID cards for discounts
• The average person at UTA eats out 4 times a week,
• The UTA community spends $950,000 a week
eating out
• $2 million is spent on groceries each
week
• 1/2 million pizzas are delivered every
every month
• $867,027 is spent on medical care in
the past 6 months
• $900,000 is spent on entertainmnet and
leisure activities each month
• Average disposible income of the average student is $229
• 1/3 of UTA community plans to move within
the year
• The highest monthly expenditure at UTA is health insurance
- $3,156,000
|
