| Circulation
CIRCULATION
Pressrun 10,000 fall/spring - 7,500
summer
• Each issue of The Shorthorn is distributed in racks at
almost 70
locations on the University of Texas at Arlington campus and at
30 additional locations in Arlington.
• The Shorthorn is published Tuesday through Friday during
the
spring and fall semesters, Tuesday and Thursday during the summer
semester.
• The Shorthorn reaches campus racks around 7 a.m. Prior
days’
papers are moved to the rack’s bottom shelf at some distribution
points for an extra day of availability. This vastly increases
each issue’s advertising reach.
• The Shorthorn is also distributed at major Arlington events,
including the Arlington Fourth of July Parade, job fairs, Arlington
Chambers events, UTA sporting events, UTA graduation ceremonies
and a special mailing to new students in the summer.
GENERAL RATE POLICY
• Rates and charges are listed at net
amount due.
• The Shorthorn reserves the right to offer special promotions
in
addition to those listed in this rate card.
• Only one discount will be accepted per ad
• Except for Classified Display, position may be requested
but
is neither sold nor guaranteed. Requested ad position will be
granted when possible.
• Rates are subject to revision with 30 days notice.
• Remnant advertising space is published at the Advertising
Manager’s discretion at a reduction of up to 50% off column
inch rate.
• All rates are per column inch unless stated otherwise.
To
calculate the size of an ad in “column inches,” multiply
the width
of the ad (in columns) times the height of the ad (in inches).
Example: An ad 2 columns wide by 5 inches tall would total 10
column inches.
CONTRACT REGULATIONS
• To qualify for discounted contract
rates, an advertiser must be
signatory to the UTA Student Publications advertising contract
and use the applicable minimum advertising space.
• Advertiser will be charged for all contracted inches and
package
agreements.
• Advertisers and advertising agencies forwarding insertion
orders which contain incorrect rates or conditions are hereby
advised that the advertising called for will be inserted and charged
in accordance with the rates and terms of the contract in effect
at the time of publication. Failure to make an order correspond
in price or terms will be regarded as a clerical error and the
advertising will be inserted without further notification.
• Only one discount may be applied per insertion, including
contracted rate. Contracted rates may not be discounted further.
• Advertisers may combine total inches used in ROP, classified
display, special sections and special editions, toward annual
contract requirements.
• No refunds will be given. Credit will be given for use
at a later
date.
PAYMENT/COMMISSION TERMS
credit
All ads must be paid for at the time of placement unless a credit
account has been established and maintained in good standing.
Advertiser must submit a completed credit application and be approved
by UTA Student Publications. See credit application for restrictions.
Allow 10 working days for processing. VISA, MasterCard, Discover
and American Express also are accepted.
agency commissions
For advertising agencies, local rates are net (non-commissionable).
Advertising agencies representing accounts outside the Dallas/Fort
Worth Metroplex will be charged national rates, which are gross
(commissionable) rates.
billing
Invoices are supplied at customer’s request at the time
of ad placement. Statements are mailed monthly. Terms are net
30 days. A 1.5% per month service charge (18% annually) will be
added to each account not paid within 30 days of the first billing
date. Collection agency services are contracted for accounts 90
days past due; the advertiser will pay the agency’s fee.
other charges
$30 charge will be made for each returned check.
errors & adjustments
UTA Student Publications will not consider adjustment of payment
for any advertisement involving typographical errors or erroneous
insertion unless notice is given to the Advertising Business Manager
within thirty (30) days of receipt of the first monthly statement
showing the charge in question.
COPY REGULATIONS
• All advertising is subject to acceptance
by UTA Student
Publications, which reserves the right to reject copy at its sole
discretion at any time prior to publication.
• Advertisers are responsible for the full cost of space
reserved if an ad is canceled after deadline or has not been
received by publication deadline.
• Composition, artwork and photography produced by The
Shorthorn and UTA Student Publications is the property of UTA
Student Publications and may not be used or reproduced in any
other publication or medium or in any other form without prior
written consent of the Advertising Manager.
• Advertisers will be provided (via fax) proofs of display
ads submitted before deadline. Any corrections must be noted and
returned to Student Publications prior to the stated deadline.
Proofs will not be provided for ads accepted after deadline.
• Make-good/adjustments will be considered only for
errors that were solely the fault of UTA Student Publications
and for which corrections were submitted before deadline. Adjustments
will not exceed the cost of the advertisement.
• Advertisers accept all liability for loss, cost and expenses
incurred as a result of publication of their ad in The Shorthorn
or other publications produced by Student Publications.
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